The scientific scrutiny of sustainability

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Insight Investment Management (Global) Limited is authorised and regulated by the Financial Conduct Authority (no. 119308). Registered in England and Wales. Registered number: 00827982. Registered office: 160 Queen Victoria Street London EC4V 4LA. VAT number GB 577 7181 95.

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07 March 2024 Responsible investment

Alex Edmans, Professor of Finance at London Business School, explains how confirmation bias can be a challenge when it comes to sustainability and investment.

We will accept a claim uncritically if it confirms what we would like to be true. This can be a particular challenge when it comes to sustainability and investment. If an investment fund claims that it has achieved long-term financial returns, as well as helped to decarbonise the economy and promote board diversity, we might be tempted to accept such claims uncritically.

But to avoid greenwashing we need to assess such claims scientifically. To assess the actual impact and implications of achieving sustainability outcomes, we need to answer two questions: